Your Website’s Load Speed – How page speed affects Web User Experience
The fast website equals success. Why is this happening and what real impact does the speed of our site have on the web and using it?
Page speed, a measurement of how fast the content on your page loads, has a tremendous impact on visitor’s satisfaction and your conversion.
The main goal of any business is to make customers happy and use its services with a smile or buy their products. This process begins at the stage of opening your website. When it comes to user experience, pages with a longer load time tend to have higher bounce rates and lower average time on page
When websites load faster, visitors stay longer … and come back more often. That’s the fact. Research conducted by Yahoo shows that improving the website speed by only 400ms increases the page visit rate by 9%.
How page speed affects your website’s Search Engine Rankings?
Google positions websites in the search engine, considering a number of different factors. Usually they are related to the content of the website which is one of the most important factor at the moment – quality content – other ingredients are backlinks, headings and titles and website speed
Google has indicated site speed as a ranking factor and any SEO specialist will respond without hesitation that page loading speed is a ranking factor. If you want to be number one, you can’t do it without a fast website.
Your site crawler usually spends about 8 seconds on your page and indexes as many pages as it can reach at that time. So if you often add fresh subpages or run a blog, then you certainly want your fresh post to be labeled as soon as possible. For slower websites, indexing can take up to several months.
Web performance is user experience
The latest statistics show that the average page loading speed is about 8 seconds but nowadays 8 seconds is definitely too long. A well-made website should load in less than 4 seconds, and the maximum allowed loading time is 5 seconds.
Time is more valuable then money. Conversion is one of the factors that can affect the final decision of a customer to buy a product or service that you offer on a website. Every second lost is a lower conversion rate!
When you get to a website that takes forever to load, how does that make you feel? If you’re like most people then you probably experience an emotion related to anger or frustration.
A slow loading website can cause buyers to lose interest in your business, jump back to the search results, and then click-through to your competitor’s website.
Studio 369 | Web Design Cork offers custom web design – high quality websites that are faster then your competition’s pages. We make sure our customer’s websites load fast so it doesn’t improve only user experience, user satisfaction but also improve your SEO